Trade Trends
Global toaster exports increased from $1.08B in 2019 to $1.18B in 2023, representing an 8.65% growth over the five-year period. Export values peaked in 2021 at $1.65B before declining in 2022 and 2023, with the 2023 figure slightly below the $1.22B recorded in 2022.
This performance reflects evolving consumer demand for small kitchen appliances driven by lifestyle changes and increased household appliance adoption. The surge in 2021 can largely be attributed to higher at-home cooking activity during the pandemic. The subsequent slowdown suggests market normalization, inventory corrections, and supply chain constraints. Despite this moderation, the continued growth in 2023 highlights the toaster market’s resilience and stable long-term demand.
Top Trading Countries
- China remained the dominant exporter, shipping $977.31M in 2023, up from $905.98M in 2019. This represents a 7.87% increase over the period. Exports are projected to rise sharply to $1.11B in 2024, reflecting a 13.94% increase from 2023.
- Italy demonstrated strong momentum, exporting $29.17M in 2023 compared to $17.82M in 2019, a 63.71% increase. Projections indicate further growth to $33.45M in 2024, a 14.66% rise from 2023.
- France expanded exports from $10.51M in 2019 to $12.00M in 2023, reflecting a 14.16% increase. Exports are expected to accelerate in 2024, reaching $16.38M, a notable 36.52% growth from 2023.
- Poland increased exports from $10.09M in 2019 to $14.45M in 2023, marking a 43.2% rise. The 2024 projection of $14.67M indicates stable performance with a modest 1.51% increase.
- Germany and the Netherlands showed declining trends. Germany’s exports fell from $32.15M in 2019 to $29.38M in 2023, an 8.61% decline, with a further drop projected to $26.51M in 2024. Similarly, Netherlands exports decreased from $23.92M in 2019 to $20.57M in 2023, a 14.0% reduction, and are expected to fall further to $18.58M in 2024.
On the Rise
- Hungary emerged as a high-growth exporter, with exports surging from $1.81M in 2019 to $3.54M in 2023, an impressive 95.79% increase. Growth is expected to continue, reaching $5.08M in 2024, a further 43.35% rise from 2023.
- United States exports grew from $6.72M in 2019 to $9.19M in 2023, reflecting a 36.85% increase. Exports are projected to rise to $10.02M in 2024, a 9.03% growth from 2023.
- Czech Republic expanded exports from $5.33M in 2019 to $6.84M in 2023, a 28.32% increase. A modest rise to $6.99M in 2024 reflects continued stability.
- Sweden also showed consistent growth, with exports increasing from $5.27M in 2019 to $6.52M in 2023, a 23.67% rise. Exports are expected to reach $6.94M in 2024, a 6.41% increase from 2023.
These emerging exporters highlight increasing diversification within the global toaster market, with new manufacturing hubs strengthening their position in international trade.
Disclaimer
These insights are based on available trade data and may not represent the full market reality.
